Not only is Puma a philanthropic, well-intentioned clothing company, they also have some sweet merchandise and are one of my favorite brands. Their reputation in my mind just shot up even higher too because they're apparently developing a beer to celebrate unity, specifically for the 2010 World Cup in South Africa.
There's not a lot of information on the beer yet, other than the fact that it's being developed by Collective São Gabriel. I'm sure proceeds will benefit an African foundation. The label is simple but attractive. I'll be keeping an eye on further developments on this beer which I'm sure will come up as we get closer to June, the start of the tournament. And oh yea...Go USA!
Thanks to Dieline.com for bringing this to my attention.