
Not many (if any at all) beer documentaries have been made, so when one gained a sizable amount of press in the craft beer scene about a year ago, naturally there was some hype surrounding it. Unfortunately, though I did buy tickets to the exclusive one-night screening last April in theaters across the country of
Beer Wars with a live Q & A afterward, I was unable to go. I did, however, recently watch the film and I think anyone with any interest in beer or curiosity about the beer industry should see it.
Filmmaker and former employee of Mike's Hard Lemonade Anat Baron directed, narrates and stars in this well put together documentary about the craft beer movement. The central theme of the film is the struggle that craft brewers are dealing with against "the big 3" (Bud, Miller, Coors), particularly with Anheuser-Busch, which is easily the most evil of the three. The journey of two people particularly are outlined in the movie: Sam Calagione of
Dogfish Head and Rhonda Kallman of
Moonshot Beer.
You've probably heard of Sam Calagione or atleast his brewery, Dogfish Head. As one of the most successful craft breweries in the country, it was interesting to hear that even he is constantly under stress from trying to stay alive and deal with the various obstacles presented by the corporate breweries.

Prior to seeing the film, I had not heard of Moonshot Beer. Not surprisingly though, I had heard of Budweiser E, the beer with caffeine. Well as it turns out, that was more or less a stolen idea from Moonshot Beer.
Beer Wars showed the more in-depth struggle that Rhonda Kallman dealt with in getting denied by potential investors, constantly traveling to sell Moonshot and having to worry about her family and keeping her house.
Some other interesting segments of the documentary included a visual into shelf configuration for beer and basically how Bud intentionally distributes 4-packs, 6-packs, 12-packs, 18-packs and 24-packs in cans, bottles, aluminum bottles, etc. etc. just to dominate shelf space and get in the consumer's head. It was also interesting to see how many import beers that Anheuser-Busch owns the US distribution rights for that you may not know about (Hoegaarden, Beck's, Stella Artois to name a few). A humorous but somewhat sad part of the film showed some regulars at a bar who confidently stated their preferences in beer, whether it was Bud, Coors or Miller. Anat Baron then gave them a blind taste of all 3 and none of them could identify their preference, which demonstrated that they all basically taste the same.
Similarly, though maybe not as drastically as the way Fast Food Nation makes you never want to touch fast food again, I'd find it hard to believe that someone would NOT think Budweiser is evil after watching this film. So go watch it and stop buying Bud!